While virtual reality, as with other forms of immersive media, continues to rise in prominence, many still dismiss it as a passing fad or gimmick.

Devin Ehrig, Founding Partner at Hong Kong VR production services company Barron Asia, addresses the misperception and pessimism against the backdrop of cinematic storytelling history, from film to digital, movie theatres to streaming services.

He sheds light on the continual adoption of immersive experience technology both by businesses and as a lifestyle product, given its growing capacity to engage audiences in innovative and unprecedented ways.

Barron Asia VR: A B2B virtual reality, augmented reality, and mixed reality production services studio, Barron Asia VR produces quality, story-driven, fully immersive and interactive experiences. Leveraging the growing variety and capacity of digital platforms offers new and exciting ways to reach and interact with audiences.