Sónar+D is a programme of forward-thinking workshops, talks and interactive activities designed to explore the relationship between creativity, technology, innovation and commerce in a relaxed and inspiring environment. Geared towards those with an interest in creative technology and digital culture, it offers opportunities for creative communities to meet, interact and exchange ideas while showcasing cutting-edge immersive experiences. As well as an MarketLab that gives research centres, creative studios and other tech-focused companies the platform to preview new projects and prototypes, the event will showcase the latest innovations in Realities+D (VR) and new media arts through a curated series of interactive installations and high-tech audio-visual performances. Quite unlike any festival the city has previously seen, Sónar Hong Kong offers a unique opportunity for festivalgoers to experience the entire lifecycle of the creative process in an accessible way. From discovering new products at the prototype stage to attending master classes by artists and creative luminaries to enjoying breathtaking live performances, Sónar showcases all the links in the creative chain.